Happy Sunday.✌️ Welcome to the 31st edition of our weekly newsletter!

I came across a report that found that sites using .store instead of .com are getting 87% more traffic. That’s bonkers. After reading through the data, it wouldn’t hurt trying. Getting a .store domain is ultimately more expensive, but only $0.99 for the first year. Why not. Read the report HERE

Now, let’s get into the latest trends, strategies, and insights to help you stay on top of the retail fashion game. All in a 5-minute weekly read. If you haven’t already, Sign up here to stay in the know.

In this week’s edition:

• 🌊 Social Media SEO: How to Rank Higher

• 📈 2024 Social Media Industry Benchmark Report

• 💰️ 20 Ways to Increase Conversions on Shopify

• ➕ Tips, trends, & tidbits

PROMESA WHOLESALE: Promesa USA promises to inspire fashion trends, Stock up on modern contemporary designs that ensure quality and style. Tops, skirts, dresses, and pants available. Check us out.

🎯 Quick Hits  

🤯 87% More Traffic: A website with a .Store domain receives 87% more visitors compared to those with a .com domain (Link)

👗 THE 6 BIGGEST FALL 2024 TRENDS FROM MILAN FASHION WEEK (Link)

💰️ 20 WAYS TO INCREASE CONVERSIONS ON SHOPIFY(Link)

2024 Social Media Industry Benchmark Report

RivalIQ released its annual Social Media Industry Benchmark Report.

For more insights, read the article here. (Link)

Are You Running An E-Commerce Site?

We recommend you check out Emercify E-commerce newsletter for weekly tips and resources.

Check it out.

LA Fashion Insider Find of the Week😍 

@lafashioninsider

sweater with pink bows #fashion #boutiqueclothing #sweater

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Deep Dive 🌊

Social Media SEO: How to Rank Higher on Social Media & Google

Social Media SEO optimizes social profiles and posts to enhance your brand's visibility on search engines and social platforms. This comprehensive guide explores effective strategies to achieve higher rankings, thus driving more engagement, followers, and ultimately, sales.

What Is Social Media SEO?

Social Media SEO involves strategic optimization of your social media presence to boost discoverability in search engine results and on social media platforms themselves. It's about leveraging social platforms to improve your brand's search engine rankings and visibility.

How Social Media Affects SEO

While social signals are not direct ranking factors for Google, they can indirectly benefit your SEO efforts. For instance, high engagement on social media can lead to increased brand searches on Google and more organic clicks. Establishing authority through social content can also enhance your website's backlink profile, a crucial factor in SEO rankings.

Boosting Branded Searches and Organic Clicks

Engaging content on social media platforms can prompt users to search for your brand on search engines, leading to increased organic traffic.

Establishing Authority

Quality content on social platforms can establish your brand's authority, aligning with Google's E-A-T principles—Expertise, Authoritativeness, and Trustworthiness.

Generating Backlinks

Popular social media content is more likely to be shared and linked back to from other websites, improving your site's SEO.

Best Platforms for Boutiques

Certain platforms stand out for their SEO potential, including YouTube and Instagram. Each platform offers unique advantages for content discovery and engagement, which can indirectly influence your search engine rankings.

YouTube: A Premier Platform for Video SEO

YouTube's integration with Google makes it a powerful platform for video content that can rank directly in Google search results. Optimizing video content with targeted keywords can increase visibility on both YouTube and Google.

Instagram: Maximizing Engagement

Instagram's hashtag and content discovery tools present a significant opportunity for brand exposure and engagement.

As per a recent survey by Frontier, Instagram stands as the most widely used social media platform for search inquiries.

For optimal visibility through SEO on social media, Instagram might be the ideal starting point.

Choose an appropriate username (or handle) and profile name to enhance discoverability that align with your brand.

Incorporate relevant keywords and locations strategically within your bio to improve search engine optimization.

To enhance the visibility of your posts, incorporate relevant keywords and hashtags into the caption. 

Adding them to the comments section won't impact search engine optimization.

Like this:

To ensure that people with visual impairments can understand your images, you should edit your alternative text (also known as "alt text"). This text describes the image, improving accessibility and aiding in image search engine optimization (SEO).

On Instagram, user interaction with your account in the past increases the likelihood of your content being served to them in search results.

This indicates the significance of followers and engagements for social SEO and marketing on the platform. 

Similar principles apply to many other social media platforms. Therefore, experimenting with various types of social media content can be beneficial. Doing so lets you identify the content that resonates most with your audience.

Facebook, and Pinterest: Niche Targeting and Visual Discovery

Facebook's extensive user base and Pinterest's visual search capabilities make them valuable for targeted SEO strategies.

How to Integrate SEO and Social Media

Combining SEO and social media strategies involves linking between your site and social profiles, repurposing content across platforms, and maintaining consistent branding. Incorporating relevant keywords and hashtags in your social posts can also enhance discoverability.

Frequently Asked Questions

Q: Can social media directly impact my website's SEO?

A: No, social signals are not direct ranking factors for Google, but high engagement and authority established on social media can indirectly benefit your SEO.

Q: How can I optimize my social media content for SEO?

A: Use relevant keywords, hashtags, and high-quality content that encourages engagement and shares. Also, ensure your social profiles link back to your website.

Q: Which social media platform is best for SEO?

A: It depends on your audience and content type. YouTube is excellent for video content, Instagram for visual content, and LinkedIn for professional content.

Try This 🔽 

🤖 AI Fashion Style of the Week 🤖 

Each week, our resident AI expert generates a fashion design with the help of AI. If enough people like it, we may just make it.

SHARING IS CARING

Please introduce us to your team and empower them with the knowledge to elevate your boutique business.

Send them the link below. Their fashion-forward future awaits!👇️

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